Privacy policy.

Effective Date: September 9, 2025
Legal Entity: OBWX, LLC, a Connecticut limited liability company ("OBWX," "Caisimi," "we," "us," or "our").
Contact: [email protected] | [email protected]

Summary
We provide management and brand consulting and operate advertising and media technology products and services, including our Psychodentity™ offering. We collect personal information from website visitors, prospects, and business clients to operate our site, analyze usage, provide and improve services, and perform advertising and measurement. Depending on your location, you may have rights to access, delete, correct, port, limit, or opt out of certain uses of your data. You can manage cookies and submit privacy requests via Your Privacy Choices.

1) Scope & Applicability

This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit caisimi.com and related pages (the "Site"), interact with our social media, attend our events, or use our products and services (collectively, the "Services"). This Policy applies to personal information we process as a controller. For business‑to‑business engagements, the Master Services Agreement (MSA) and Data Processing Addendum (DPA) (if applicable) govern any processing we perform as a processor on behalf of a client.

The Site is intended for a general business audience and is not directed to children. We do not knowingly collect personal information from children under 13 (or under 16 in certain jurisdictions). If you believe a child provided information to us, contact us immediately.

2) Categories of Personal Information We Collect

We collect the following categories of personal information (examples are illustrative and may vary by context):

  • Identifiers: name, email address, phone number, company, job title, IP address, device identifiers, cookie IDs, and online identifiers.

  • Commercial/Transactional Data: records of inquiries, proposals, purchases, subscriptions, and service usage.

  • Internet/Network Activity: browsing history on our Site, interactions with pages, referrers/UTM parameters, session data, and events (e.g., page views, clicks, scrolls).

  • Geolocation Data: imprecise location derived from IP or device‑level settings (city/region).

  • Professional/Employment Information: employer, role, or industry context in a B2B interaction.

  • Inferences: audience segments or interest profiles (e.g., likely industry, role, or interest in our Services) derived from first‑party activity and third‑party sources.

  • User‑Generated Content/Communications: messages you send via forms or email, survey responses, event registrations.

  • Sensitive Personal Information (SPI): we do not intentionally collect SPI (e.g., precise geolocation, government IDs, health, racial/ethnic origin) via the Site. If a user voluntarily provides SPI in a free‑text field, we use and retain it only as necessary for the specific purpose and then delete or minimize it.

We collect information directly from you (e.g., forms, chat) and automatically via cookies, pixels, SDKs, and similar technologies. We may also obtain data from third parties, such as advertising/analytics providers, data partners, referral sources, and public websites.

3) Purposes of Processing & Legal Bases (Global)

We use personal information for:

  • Service Delivery & Operations: provide, secure, and maintain the Site and Services; customer support; account and contract management.

  • Analytics & Product Improvement: measure engagement, debug, develop features, and improve content and performance.

  • Marketing & Advertising: send communications; measure campaigns; create segments; conduct interest‑based, contextual, and retargeting ads; and evaluate effectiveness.

  • Compliance & Risk: detect/prevent fraud and abuse; enforce agreements; comply with law; respond to lawful requests.

International (EU/UK/EEA/Switzerland) visitors: Our legal bases may include contract, legitimate interests (e.g., securing and improving the Site, B2B marketing), consent (e.g., for non‑essential cookies and direct marketing where required), and legal obligation. Where we rely on legitimate interests, we balance them against your rights and expectations. You may withdraw consent or object at any time.

4) Cookies, Pixels & Similar Technologies

We use first‑party and third‑party cookies, pixels, and SDKs for functionality, analytics, and advertising (including cross‑site measurement and retargeting). You can control cookies through our Cookie Settings tool, browser settings, and platform‑provided choices. In certain regions (e.g., EU/UK), we obtain consent before setting non‑essential cookies. We honor Global Privacy Control (GPC) and other recognized universal opt‑out signals where required by law.

Key third‑party tools (illustrative): analytics platforms, tag managers, A/B testing, advertising networks/SSPs/DSPs, identity partners, and social media pixels. Specific partners may appear in the Cookie Settings panel.

5) Targeted Advertising, "Sale" or "Share" of Personal Information

We engage in interest‑based advertising and may disclose identifiers, device/usage data, and inferences to advertising and analytics partners. Under certain U.S. state laws, these disclosures may be considered a “sale” or “sharing” of personal information or processing for targeted advertising. You can opt out via Your Privacy Choices (see Section 10), by enabling a recognized opt‑out preference signal in your browser, and via platform controls (e.g., NAI/DAA tools). We do not knowingly sell or share personal information of individuals under 16.

6) Disclosures of Personal Information

We disclose personal information to:

  • Service Providers/Processors: cloud hosting, analytics, security, CRM/marketing automation, customer support tools, and professional advisors.

  • Business Partners: selective ad/measurement partners, conference/event partners when you register, and referral partners.

  • Corporate Transactions: in a merger, acquisition, financing, or asset sale.

  • Legal/Compliance: to comply with laws, enforce agreements, or protect rights, safety, and property.

We require recipients to follow applicable law and appropriate contractual safeguards.

7) Data Retention

We retain personal information for as long as necessary to fulfill the purposes described above, comply with legal obligations, resolve disputes, and enforce agreements. We apply documented retention periods and delete or de‑identify data when no longer needed.

8) Security

We implement technical and organizational measures designed to protect personal information (e.g., encryption in transit, access controls, vulnerability management, and vendor due diligence). No method of transmission or storage is 100% secure.

9) International Data Transfers

If you access the Site from outside the United States, your information may be transferred to, stored, and processed in the U.S. and other countries that may have different data protection laws. When we transfer personal data from the EU/UK/EEA/Switzerland, we rely on appropriate safeguards (e.g., EU/UK Standard Contractual Clauses) and, where required, conduct transfer risk assessments.

10) Your Privacy Choices & Rights

Self‑Service Controls
• Cookie Settings: manage consent and preferences.
• Your Privacy Choices / Do Not Sell or Share My Personal Information / Opt Out of Targeted Advertising: exercise opt‑outs for state laws (see below).
• Email Preferences: unsubscribe links in messages.

U.S. State Privacy Rights
Residents of certain states (e.g., CA, CO, CT, VA, UT, OR, TX, DE, NJ, NH, IA, MN, MD, TN, and others as laws become effective) may have rights to access, correct, delete, port, opt out of sale/share and targeted advertising, and opt out of certain profiling. California residents may also request to limit the use and disclosure of Sensitive Personal Information. We honor recognized opt‑out preference signals (e.g., GPC) where required.

How to Submit a Request
Use our email [email protected]. We will verify your request and respond within the time limits prescribed by applicable law. You may use an authorized agent (with proof of authorization).

Appeals
If we deny your request, you may appeal by emailing [email protected] with the subject line “Privacy Request Appeal.” If unresolved, you may contact your state attorney general.

Non‑Discrimination
We will not discriminate against you for exercising your privacy rights.

11) California‑Specific Disclosures (Notice at Collection)

We collect the categories listed in Section 2 for the purposes in Section 3. We may “sell” or “share” personal information and process for targeted advertising as described in Section 5. Retention periods vary by category and purpose. To opt out, use Your Privacy Choices or enable a recognized signal. We do not use or disclose Sensitive Personal Information for purposes other than those permitted by the CPRA.

12) Nevada Residents

Nevada residents may submit a request directing us not to sell certain personal information under Nevada law by emailing [email protected] with “Nevada Opt‑Out” in the subject line.

13) Third‑Party Sites & Services

Our Site may link to third‑party sites, plug‑ins, or services. We are not responsible for their privacy practices. Review their policies before using those services.

14) Changes to This Policy

We may update this Policy from time to time. If we make material changes, we will post a notice on the Site or contact you as required by law. The “Effective Date” above indicates when this Policy was last updated.

15) How to Contact Us

Questions or concerns? Email [email protected].